Should My Aspiring Content Creator Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also expects me to film her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her make content.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become just a ledger of favours. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that appreciates the craft behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my way of offering access, giving her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone likes being on camera, but often unplanned moments is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions support one another in small ways. I thought recording a short video now and then would be fun for her. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Foster some real experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The answer lies not in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Tyrone Jones
Tyrone Jones

A tech journalist and digital strategist with over a decade of experience covering UK tech innovations and consumer electronics.